PRIORITY INTERVENTION AREAS FOR THE IMPROVEMENT OF PUBLIC TRANSPORT IN THE CONTEXT OF TOURISM: INSIGHTS FROM ALAPPUZHA

Abstract

One of the key elements of tourism activities is transportation. Transportation plays a large role in the growth of tourism, and the interaction between the two is crucial. Tourism is one of the world's fastest expanding economic industries, and has experienced substantial expansion over the years. In order to assure connectivity to tourist sites and to suggest changes to public transportation, the major goal of this project is to identify key intervention areas. In a nation like India, the development of the public transportation system with regard to tourism has not been studied in great detail. The project's goal is to identify factors that could have an impact on tourists' use of public transportation and increase efficiency by offering alternatives. A questionnaire survey has been used to gather tourist perceptions of various attributes, and an improved importance performance analysis using fuzzy c-means clustering will be performed. This will undoubtedly suggest a strategy for enhancing a location's tourist appeal using public transportation. These attributes’ primary intervention areas has been noted, along with potential alternatives. Economic analysis has also been performed to determine the cost and benefit of the suggested system. The tourism industry places a lot of emphasis on transportation, which also serves as a major engine for socioeconomic development. It not only makes it easier for tourists, but also will help business travelers, those visiting friends and family, and people engaging in educational and health tourism to get around. Through this research, the potential for integrating the development of tourism and public transportation is being explored. We can increase the overall tourism appeal of the locations by enhancing the connectivity using public transportation for the various destinations.